Back-to-School Walmart Commercial and Socialization

Posted on

During the Olympics, Walmart ran a back-to-school commercial using “Here I Go Again” – a song from the 80s by hard rock band Whitesnake. As I listened to the lyrics, I could not believe my ears. Walmart was making my point for me: going to school is a lonely road. You are alone even though you may be surrounded by a group of children. What ABOUT socialization?

Walmart back-to-school campaign

School socialization is focused on clothes, loneliness and pairing up.

Socialization is used as an excuse by many parents who send their children to school. In fact, I heard it put this way: “For the rest of their life, they will live surrounded by people. So we must send them to spend several hours a day in a place where they are surrounded by people.” The French go as far as sending their babies to daycare at three months in the name of “living in a collective.”  Continue reading »

Please follow and like us: